COCONUT CREEK, Fla., Feb. 12, 2014 /PRNewswire/ — The Geneva Group, a commercial real estate investment company with a strong track record of discovering undervalued deals, announced that it retained the publicity services of TransMedia Group.

“The Geneva Group is truly a diamond in the rough and we plan on sharing their real estate expertise and trend predictions with the media.  Unlike the big commercial real estate investment firms, Geneva has its troops on the ground, and through a lot of creativity, they seem to force appreciation in assets in a relatively short period of time.  They are able to acquire properties at deep discounts on a continuous basis with many of their projects sourced through the most unconventional outlets. In other words, they never even hit the market,” said Glen Calder, President of TransMedia Group.

The Geneva Group has been very successful in the acquisition of larger multi-family residential properties, shopping centers, office buildings, industrial warehouses/flex space in South Florida, Atlanta, Charlotte, and middle Tennessee. The company recently acquired a retail showroom building in East Ft Lauderdale in what would be considered a “prime location”.  In a market that demands the highest rents in Ft Lauderdale, they managed to snatch this 51,000 sq ft building for less than $40/ft.

The publicity plan will include introducing The Geneva Group to the media with their insider knowledge of the commercial real estate market.  TransMedia will also showcase the dynamic duo behind The Geneva Group: Jarred Elmar, Managing Partner and Aaron Goldberg, Director of Operations.

“Mr. Elmar, with a strong background in finance and marketing, provides the financial experience to dissect an asset and find the hidden value where so many overlook them. Mr. Goldberg has the construction management background as a Certified General Contractor and extensive experience in ‘ground up’ commercial development,” added Calder.

“The selection of TransMedia Group was easy as they have the publicity savvy, creative capabilities and real estate connections to get the word out on our success and industry knowledge,” said Jarred Elmar, Managing partner of The Geneva Group.  “We know a good deal when we see one and partnering with TransMedia Group was not only a great deal, but a smart one.”

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