Haverty’s Furniture now open in Ft Lauderdale, FL


FORT LAUDERDALE, Fla., Sept. 17, 2015 /PRNewswire-iReach.  Millions were  invested in making this showroom arguably the very best in Fort Lauderdale’s established “Furniture Row”.  The renovation at 3700 N. Federal Highway was overseen by South Florida-based real estate investment firm, The Geneva Group.

“My prediction is that this location will be one of the top 5 stores in the chain” says Jarred Elmar, Managing partner of the Geneva Group. He goes on to say that “there has been a missing price point for furniture in this area for some time. Haverty’s is upper end quality with a median price point that will fill a void in East Fort Lauderdale”.

The Geneva Group Purchased several Former Carl’s Furniture buildings over the years knowing that it was only a matter of time before Carl’s would consider a global buyout of their existing leases. “It was a bold move for us at the time but  you have to go with your gut and take calculated risks in this business” says Elmar

It has panned out well for Elmar and The Geneva Group who is actively purchasing Value-add assets throughout the Southeast.

Media Contact:
Tom Carchman
The Geneva Group

News distributed by PR Newswire iReach

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